Posts about Media & analytics

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  1.    The rise of insights partnerships
    Media & analytics

    The rise of insights partnerships
    Open to WFA members only

    Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…

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  2.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  3.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  4.    Knowledge Spotlight: Media Measurement 101
    Cross-media measurementMedia & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Measurement 101"
  5.    Knowledge Spotlight: Digital Privacy 101
    Advertising & policyMedia & analyticsAI

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  6.    How AI could augment human insights
    Media & analyticsAI

    How AI could augment human insights
    Open to WFA members only

    New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

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  7.    Every brand needs a stronger insight function
    Media & analyticsGlobal Marketer WeekForum Connect

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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  8.    WFA names new chairs for Insight Forum and National Associations Council
    Media & analytics

    WFA names new chairs for Insight Forum and National Associations Council

    The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

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  9.    The new rules for successful insights teams
    Media & analytics

    The new rules for successful insights teams

    New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…

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  10.    Benchmark: Consumer Intimacy Programs
    Media & analytics

    Benchmark: Consumer Intimacy Programs

    WFA member benchmark on perspectives on Consumer Intimacy Programs

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  11.    Spotlight: Spark more insights-driven decisions with generative AI
    Media & analytics

    Spotlight: Spark more insights-driven decisions with generative AI

    Generative AI can’t make big decisions for you, but it can help you make better decisions.

    Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
  12.    WFA Survey: A Closer Look at Data Clean Rooms
    Advertising & policyMedia & analytics

    WFA Survey: A Closer Look at Data Clean Rooms

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"